At Epilog, our strategic approach to paid marketing employs a blend of creativity and data-driven tactics to maximize your return on ad spend. Here's how we achieve this: Narrative Selection: We pinpoint the most impactful narrative aligned with your business goals to maximize ROAS. Engaging Creatives: We design eye-catching, insight-driven creatives that resonate with and engage your target audience. Ad Format Diversity: We utilize a variety of ad formats - text ads, banner ads, video ads - enabling us to reach your potential customers across various platforms. Social Media Advertising: We tap into the power of social media, transforming followers into customers. Efficient PPC Campaigns: Our tried-and-true paid marketing techniques drive cost-effective PPC campaigns, generating high-quality, converting leads. Intent-Based Marketing: We launch intent-based campaigns, tailoring ad groups, ad copy, and landing pages to specific niches to boost click-through rates and conversions. Data-Driven Optimization: We leverage insights from campaign data to continuously fine-tune your strategy, enhancing profits over time. Persuasive Copywriting: Our expert content creators craft compelling, non-salesy copy that prompts users to take action. A/B Testing: We employ rigorous A/B testing to determine the most effective approach for your unique audience, optimizing your campaign's performance. In-Depth Creative Strategy: Our team devises comprehensive creative strategies, combining narrative, design, and platform selection to engage your audience effectively. Audience Targeting: We use advanced targeting techniques to reach the right audience at the right time, maximizing conversion potential.

There are several different channels in paid advertising. The most prominent ones are: Instagram Ads Facebook Ads Google Display Network Goole Searh Ads Youtube Ads Retargeting TikTok Ads Linkedin Ads

Online advertising offers the unique advantage of starting with a modest budget and gradually increasing your spend as your business grows. The exact amount you should allocate each month hinges on various factors. Firstly, your business objectives and the timeline to accomplish these goals play a significant role. If you opt for a long-term strategy, your monthly expenditure might be lower, whereas a short-term approach aiming for quick results may require a larger budget. Secondly, your industry and target location also impact your marketing ad spend. A detailed discussion with our paid marketing specialists would provide the most accurate guidance on how much you should be investing in paid ad campaigns.

We use different advertising metrics to measure the effectiveness of paid ads. These include: Return On Ad Spend (ROAS) Cost Per Conversion Cost Per Acquisition Cost Per Thousand Impressions (CPM) Cost Per Click (CPC) Conversion Rate Click-Through Rate Customer Acquisition Cost (CAC)

At Epilog, we understand the importance of catering to businesses of all sizes, from new ventures to small businesses and large enterprises. We offer flexible pricing options to accommodate varying budget requirements. The cost of our services depends on factors such as the scope of your project, the level of customization needed, and the specific services you choose. Our team is committed to working closely with you to create a tailored plan that aligns with your goals and budget. Whether you're just starting out or have an established business, we strive to provide cost-effective solutions without compromising on quality. Get in touch with us to discuss your specific needs, and we'll be happy to provide you with a customized quote that suits your budget and delivers exceptional value.

At Epilog, we offer tailored solutions to meet the unique needs of every business. While we do have package options specifically designed for small businesses, including fixed output and capped budget plans, we understand that each business has its own requirements and goals. That's why we primarily provide custom quotes and personalized service plans. We believe in understanding your business thoroughly to deliver the most effective strategies and solutions. We invite you to initiate a conversation with us through our contact section, where we can discuss your specific needs, budget, and desired outcomes. Our team will work closely with you to create a customized service plan that aligns perfectly with your business objectives, ensuring you receive the best value and results.

Paid advertising is an online model where businesses pay to display their ads on selected platforms. It includes pay-per-click (PPC) campaigns, where advertisers are charged for each click on their ads. The cost per click (CPC) varies based on keyword competition and location targeting. Paid advertising enhances online visibility, drives targeted traffic, and enables effective campaign tracking.

A paid advertising agency is a specialized marketing company that manages and executes paid advertising campaigns on various platforms on behalf of businesses. These agencies employ qualified paid search marketing professionals who are skilled in creating and optimizing search and display ad campaigns. Their primary goal is to drive increased traffic and generate leads for their clients' businesses. The best paid advertising agencies possess in-depth knowledge of different ad platforms, targeting techniques, and ad formats. They work closely with clients to understand their goals and develop tailored strategies to maximize the impact of their paid advertising efforts. By leveraging their expertise, these agencies help businesses reach their target audience, increase brand visibility, and achieve measurable results through effective paid advertising campaigns.

Partnering with Epilog comes with a multitude of benefits that can significantly propel your online business growth. Our track record speaks for itself, as top-tier brands like Brompton, Bank BSI, Bank BCA, BukuWarung, Oemah Etnik, and RiaMiranda have entrusted Epilog to drive their success. By working with our paid advertising agency, you can expect your ad accounts to achieve the highest Return On Ad Spend (ROAS) possible. Our team comprises Google and Facebook qualified paid search executives who possess vast experience in running effective search and display campaigns across various industries. Their expertise and in-depth knowledge of the latest paid search advertising techniques ensure the generation of quality traffic and leads, ultimately leading to higher conversions. Furthermore, our dedicated team of expert copywriters and web design professionals will collaborate with you to design compelling landing pages and craft engaging ad copy. This collaborative effort is aimed at improving ad quality scores, resulting in reduced spending and increased returns from your paid ad campaigns. With Epilog, you can expect a comprehensive approach that optimizes your advertising efforts, drives results, and positions your business for sustained success.