What healthcare brands need from a marketing agency
Healthcare brands need an agency that treats the claim as part of the responsibility, not as an obstacle to creativity. Every public sentence about a health product carries regulatory and ethical weight: what it may promise, how it may be phrased, and what evidence sits behind it. The agencies that work well in this category plan for review cycles, write to approved claim language from the first draft, and still produce work people genuinely want to watch, read, and share.
That second half is the part most health marketing forgets. Indonesian audiences actively look for health guidance: what to eat, how to train, how to care for their skin, what a symptom means. A brand that educates clearly earns attention and trust at the same time. The job is not to shout louder than the category. The job is to be the brand people believe.
What we do for consumer health, pharma, nutrition, and dermatology brands
We run health education campaigns, always-on social systems, creator programs, and AI-visibility work for health brands, as one integrated team. Founded in 2019 in Jakarta with 50+ specialists across strategy, creative, media, and data, our healthcare client work includes Bayer, Kalbe Nutritionals, ERHA, and Darya-Varia.
Health education campaigns
The strongest health campaigns turn a category message into something people join, not just see. Our CDR x Ade Rai campaign built a Ramadan bone-health movement around fitness and faith, fronted by Ade Rai and 50+ influencers. It earned 38M+ media reach and 318M+ impressions, and it moved beyond the feed: 27K people came to offline bone checks, and sell-out grew +16% in general trade and +38% in modern trade.
Claim-safe creative that still gets felt
Accuracy and emotion are not opposites; the craft is holding both. Bepanthen's #SatuRuasJari campaign took a disciplined product story and gave it a human shape, growing engagement 3x in 3 months while the brand held 46% category share. Every line survived review because it was written for review from the start.
Always-on social for health brands
Health audiences ask questions in the comments, and the answers carry the same claim discipline as the posts. We build editorial systems for health brands: content pillars, planning calendars, production, community management with approved response language, and reporting that runs beyond a single campaign moment.
Creator and KOL programs, vetted for claim discipline
Creators can carry health messages further than brand accounts, but only if they can be trusted with the claim. Before any brief goes out, we screen creators for their history with health content, how they have handled product claims before, audience fit, and tone. Then we brief them with approved claim language, so spontaneity never turns into a regulatory problem.
GEO for health queries
People increasingly ask ChatGPT, Gemini, and Perplexity about symptoms, ingredients, and products, and AI answers are becoming part of health discovery. GEO (Generative Engine Optimization) makes your brand easier for these engines to find, understand, verify, and cite. For health brands it is also a defensive play: if AI engines are going to describe your product, you want them describing the accurate version.
How we work
Every healthcare engagement follows the same four-step operating rhythm, adapted to your review and approval structure.
- Diagnose. Audience, category, competitors, platform behavior, and existing brand signals, plus a map of your medical, legal, and regulatory gates.
- Build. Content systems, campaign ideas, creator programs, media plans, or GEO improvements, written to approved claim language from the first draft.
- Distribute. How the work travels across platforms, creators, paid media, search, and AI discovery.
- Measure. What changed, what worked, what did not, and what to improve next, reported in plain language.
Documented outcomes in healthcare
Our documented healthcare outcomes include 38M+ media reach, 318M+ impressions, and 27K offline bone checks for CDR x Ade Rai, with sell-out up +16% in general trade and +38% in modern trade, and engagement growth of 3x in 3 months for Bepanthen #SatuRuasJari while the brand held 46% category share.
Both cases are named here because they are already public in our published work. In a conversation, we can walk you through the full detail: what each brand needed, what we built, and what changed.