Epilog Creative
Performance & Paid Media · Indonesia

Performance marketing tied to outcomes you can verify.

Epilog Creative runs paid media on Meta, TikTok, and Google for Indonesian brands that want spend tied to results — not impressions. Full-funnel media planning, disciplined creative testing, and measurement you can actually trust. Our campaigns have delivered up to 50 ROAS, with creative built to perform, not just to win awards.

Schedule Free ConsultationSee Case Studies
A performance marketing dashboard on a laptop showing campaign ROAS and conversion charts
Key Takeaways
  • Paid media across Meta, TikTok, and Google — planned and run as one full-funnel system.
  • Creative is the lever: we test angles and formats relentlessly, because creative drives more performance than bid tweaks.
  • Transparent measurement — media spend and results reported honestly, no vanity metrics.
  • Verified outcomes: up to 50 ROAS (Brompton) and 20 ROAS with online sales doubled (RiaMiranda).
  • Integrated with social, KOL, and SEO — paid amplifies what's already working organically.

Performance marketing is won on creative, not bid tweaks

Most underperforming paid accounts in Indonesia aren't broken because of bidding — they're broken because of creative. The platforms' delivery algorithms are already very good; what they need is a steady supply of strong, varied creative to test. An agency that spends its time nudging bids and audiences, while shipping one ad a month, is optimizing the wrong lever.

We run performance the other way around: a disciplined testing system fed by a constant stream of creative angles and formats, with budget following what works. The targeting and bidding still matter — but they're the supporting cast, not the star.

What our performance service covers

1. Media strategy & funnel design

Channel mix, funnel structure (prospecting → retargeting → retention), budget allocation, and measurement plan — built from your real margins and goals, so the targets are achievable rather than aspirational.

2. Creative testing engine

A steady pipeline of ad creative — angles, hooks, formats — produced and tested systematically. Winners scale, losers get cut, and the learnings feed the next batch. This is the core of the work, not an add-on.

3. Platform execution

Hands-on campaign building and optimization across Meta, TikTok, and Google, plus commerce ads (Shopee, TikTok Shop) where they fit. Proper account structure, conversion tracking, and signal hygiene so the algorithms have clean data to optimize on.

4. Creator amplification

Whitelisted Spark Ads from creator handles — turning high-performing KOL content into paid reach while keeping the creator's trust signal intact. Usually far more cost-efficient than ads from a brand handle.

5. Measurement & reporting

A dashboard tied to business outcomes (ROAS, CPA, contribution), with monthly reports that say what worked, what didn't, and what's next — in plain language, not a wall of vanity metrics.

Our honest take: if an agency promises you a specific ROAS before looking at your margins and your funnel, walk away. Real performance work sets a target from your actual numbers, then earns it through creative and disciplined testing — and tells you honestly when a channel isn't working.

Channels we run

  • Meta (Facebook & Instagram) — prospecting and retargeting across feeds, Reels, and Stories, with Advantage+ where it earns its place.
  • TikTok — native-first creative, Spark Ads, and creator amplification; the platform where strong content compounds fastest in Indonesia.
  • Google — Search, Performance Max, YouTube, and Demand Gen, structured so each captures the demand it should.
  • Commerce ads — Shopee and TikTok Shop, integrated with live-shopping and creator programs.

How to start

A free 30-minute consultation. We'll review your current paid accounts (if any), your margins, and your goals — then tell you honestly what's realistic and where the fastest wins are, before any commitment.

Proof of Work

Results from real Indonesian brands.

Paid Media · Split Targeting
50
ROAS

Brompton

A split-targeting strategy across featured cities — heritage-led creative for older audiences, vibrant active content for younger riders — delivered an efficient 50 ROAS while building local riding communities.

Creator Commerce · Paid
20
ROAS

RiaMiranda

Performance creative connected directly to commerce for a modest-fashion brand — up to 20 ROAS, with online sales doubling within the first three months of the campaign.

Paid + Earned Media
318M+
Impressions

CDR x Ade Rai (Bayer)

A Ramadan campaign amplified across paid and earned media — 38M+ reach and 318M+ impressions, with paid working alongside creator content rather than in a silo.

Free Tool · 30 Seconds

See your brand through the eyes of AI.

A live technical audit of your site's readiness for ChatGPT, Gemini, Perplexity, and Google AI Overviews. Real checks, real evidence — no signup, no overclaims.

Run my free GEO auditOr explore our GEO service

Instant clarity

Score in ~30 seconds across 5 pillars — no waiting weeks for a deck.

Evidence-based

Every point traced to a specific finding on your site. Not 'AI thinks so.'

Real LLM probe

We actually ask AI engines about your brand — not just guess.

Frequently Asked

Quick answers.

What is performance marketing?
Performance marketing is paid media bought and optimized against measurable outcomes — sales, leads, app installs, ROAS — rather than awareness alone. It spans Meta (Facebook/Instagram), TikTok, and Google (Search, YouTube, Demand Gen), and lives or dies on three things: audience and funnel structure, creative quality, and honest measurement. Epilog runs all three as one system and reports results transparently.
How much does performance marketing cost in Jakarta?
Two things to scope: your media budget — what actually runs on the platforms — and our fee for the planning, creative, and management around it. We scope that fee to the work after a consultation; it depends on channels, funnel complexity, creative volume, and reporting needs. Pricing is agreed transparently up front.
What ROAS can I expect?
Honestly, it depends — on your margins, category, creative, and how warm your audience is. Anyone promising a fixed ROAS before seeing your business is guessing. What we can show is verified range from real campaigns: up to 50 ROAS for Brompton via a split-targeting strategy, and 20 ROAS with online sales doubled for RiaMiranda. We set a realistic target with you up front, based on your actual numbers.
Which platforms do you run?
Meta (Facebook and Instagram), TikTok, and Google (Search, Performance Max, YouTube, Demand Gen) — plus marketplace and commerce ads where relevant (Shopee, TikTok Shop). We recommend the channel mix based on where your audience converts, not on what's easiest for us to run.
Why does creative matter so much in performance marketing?
On modern auction platforms, creative is the biggest lever you control — more than bid or budget tweaks. The algorithms are already very good at delivery; what they need is a steady supply of strong, varied creative to test. That's why we treat creative production and testing as the core of performance work, not an afterthought, and produce in volume to keep the test pipeline full.
Do you integrate paid media with our other marketing?
Yes — that's where the biggest gains usually are. We amplify high-performing organic and creator content as paid (including whitelisted Spark Ads from creator handles), feed SEO and social learnings into targeting, and make sure paid isn't fighting the rest of your funnel. Because Epilog also runs social, KOL, and SEO, this integration is built in rather than bolted on.
Related Reading

Continue exploring.

Digital Agency Jakarta

Full-funnel digital marketing across every channel.

Explore Digital Agency Jakarta

KOL & Influencer Marketing

Creator content you can amplify as whitelisted ads.

Explore KOL & Influencer Marketing

All Services

The full Epilog capability set across the funnel.

Explore All Services

Ready to brief your next campaign?

Talk to our Jakarta team. No-pressure 30-minute consultation. We'll review your goals and tell you honestly whether we're the right fit.

Schedule Free Consultation