Indonesia AI & Digital Marketing Statistics 2026 (Updated Quarterly)

A compact reference for publicly sourced statistics about AI use and AI search in Indonesia. Each number below keeps the source's original population and scope. Secondary reporting is labelled as such, and a source should not be treated as primary unless it publishes the underlying study.

AI use in Indonesia

AI search milestones in Indonesia

• October 2024: Google expanded AI Overviews to Indonesia and Indonesian-language queries (Google).
• September 9, 2025: Google Indonesia published its announcement that AI Mode was available in Indonesia and supported Bahasa Indonesia (Google Indonesia).

Global research that can inform an Indonesian test

These studies are not Indonesia-specific. They are useful for forming hypotheses, not for claiming that Indonesian users or queries behave identically.

What is not included

We removed a previously published statistic about Indonesian consumers using AI for product research. The linked article did not expose enough study methodology to independently confirm the sample, fieldwork, institutional attribution, or subgroup figures. It can be restored if the original report and methodology are made available.

How to use these numbers

Preserve the denominator, market, date, and study design whenever you cite a number. For brand decisions, use these findings to design a local measurement panel rather than treating a global correlation as an Indonesian forecast. Our GEO service page explains the measurement-first approach.