Leadership
AM

Abi Mangku Nagari

Partner, Strategy & Finance Director

Abi leads strategy and finance at Epilog Creative. With 10 years of experience across marketing and tech, including a stint at Shopee, he pairs commercial discipline with a deep enthusiasm for data and AI.

He has worked with brands including L'Oréal, Reckitt Benckiser, Allianz, and multiple startups, and drives Epilog's Generative Engine Optimization (GEO) practice and proprietary AI tooling (EPIMIND Canvas, Brand Guardian).

Education

  • Communication degree, Universitas Indonesia
  • MBA, Institut Teknologi Bandung

Brand Experience

  • Shopee
  • L'Oréal
  • Reckitt Benckiser
  • Allianz

Articles by Abi

Indonesia AI & Digital Marketing Statistics 2026 (Updated Quarterly)

GEO & AI Search · 8 min

Statistik AI & Digital Marketing Indonesia 2026 (Updated Quarterly)

GEO & AI Search · 8 min

Why Your Brand Is Missing From AI Answers

GEO & AI Search · 7 min

How to Audit Your Brand in ChatGPT, Gemini, and Perplexity

GEO & AI Search · 8 min

The State of Digital Marketing in Indonesia 2026

Social Media · 9 min

KOL, Influencer, Buzzer, Selebgram, KOC, UGC: Apa Bedanya? (2026)

KOL & Creator · 8 min

KOL vs Influencer vs KOC vs UGC: Indonesia's Creator Terms Explained (2026)

KOL & Creator · 8 min

Influencer & KOL Marketing in Indonesia 2026: The Data (Updated Quarterly)

KOL & Creator · 7 min

Statistik Influencer & KOL Marketing Indonesia 2026 (Diperbarui per Kuartal)

KOL & Creator · 7 min

Social Media Management Best Practices for 2026: A Practical Guide

Social Media · 9 min

Cara Mengelola Social Media untuk Bisnis: 12 Best Practices (2026)

Social Media · 9 min

Cara Memilih Digital Agency di Indonesia: 12 Pertanyaan Sebelum Komitmen Kerja Sama (2026)

Social Media · 7 min

How to Choose a Digital Agency in Indonesia: 12 Questions to Ask Before You Sign (2026)

Social Media · 7 min

How Indonesian Banks Win at Social Media: Lessons from BSI's Rise to #2 (2026)

Case Notes · 8 min

Belajar dari BSI: Cara Bank Membangun Kanal Social Media #2 di Indonesia (2026)

Case Notes · 8 min

Social Media Trends in Indonesia 2026: What Brands Should Actually Act On

Social Media · 7 min

Apakah Social Media Masih Relevan di 2026? Ini Kata Data

Social Media · 7 min

Short-Form Video in 2026: Why TikTok and Reels Still Win (and What Changed)

Social Media · 6 min

Social Commerce di Indonesia 2026: Dari Scroll ke Checkout

Social Media · 6 min

Apa Itu GEO? Panduan Generative Engine Optimization untuk Brand Indonesia (2026)

GEO & AI Search · 7 min

How Indonesians Discover Brands in 2026: The AI Search Data

GEO & AI Search · 6 min

Best Social Media Agencies in Indonesia (2026): An Honest Comparison

Social Media · 9 min

Agensi Social Media Terbaik di Indonesia (2026): An Honest Comparison

Social Media · 9 min